Cookie Policy

1. What are cookies?

Cookies are small text files that websites you visit send to your browser, where they are stored before being retransmitted to the same sites on your next visit. Cookies are used for various purposes and may have different characteristics.

This Cookie Policy complies with the Provision of the Garante per la protezione dei dati personali (the Italian Data Protection Authority) of 10 June 2021 ("Guidelines on cookies and other tracking tools") and with Regulation (EU) 2016/679 (GDPR).

2. Types of cookies used

The site ImmigraFacile.it uses the following categories of cookies:

a) Technical cookies (necessary)

These cookies are essential for the proper functioning of the site. They do not require user consent pursuant to Article 122, paragraph 1, of the Privacy Code. They include:

• Session cookies for browsing
• Cookies to store language preferences
• Cookie to store the cookie consent choice (if_cookie_consent)

b) Statistical analysis cookies

With your consent, we use statistical analysis tools to understand how visitors use the site and improve the quality of our services. These include:

• Google Analytics 4 — Collection of anonymous and aggregated browsing data (pages visited, session duration, geographic origin)
• Microsoft Clarity — Heatmaps and anonymous session recordings to understand how users interact with pages

These tools are activated only after obtaining your explicit consent via the cookie banner in the "Analytics and Statistics" category. The data collected is anonymized and is not used for commercial profiling.

c) Marketing and advertising cookies

With your consent, we use advertising tracking pixels to measure campaign effectiveness and display relevant ads. These include:

• Meta Pixel (Facebook/Instagram) — The pixel tracks conversions and optimizes ads across Meta platforms
• Google Ads Tag — Tracks Google Ads conversions and enables remarketing
• TikTok Pixel — The pixel tracks conversions and optimizes ads on TikTok

These tools are activated only after obtaining your explicit consent via the cookie banner in the "Marketing and Advertising" category.

d) Customer Support — WhatsApp

For customer support we use WhatsApp Business by Meta. The service does not install cookies on your device. By clicking the WhatsApp button, you will be redirected to the WhatsApp app to start a conversation with our team.

3. Cookie details

Technical cookies (always active)

Statistical analysis cookies (with prior consent)

Marketing and advertising cookies (with prior consent)

4. Third-party cookies

The site uses the following third-party services that may install cookies on your device:

Google Analytics 4 (Statistical Analysis)

• Supplier: Google LLC
• Purpose: Collection of anonymous statistical data on site navigation (pages visited, session duration, geographic origin)
• Cookies installed: _ga, _ga_*
• Privacy Policy: https://policies.google.com/privacy

Microsoft Clarity (Heatmap and Recordings)

• Supplier: Microsoft Corporation
• Purpose: Heatmaps, anonymous session recordings, and browsing behavior analysis to improve site usability.
• Cookies installed: _clck, _clsk, MUID
• Privacy Policy: https://privacy.microsoft.com

Meta Pixel (Marketing)

• Supplier: Meta Platforms Inc.
• Purpose: Conversion tracking, remarketing, and ad optimization on Facebook and Instagram
• Cookies installed: _fbp, _fbc
• Privacy Policy: https://www.facebook.com/privacy/policy/

Google Ads (Marketing)

• Supplier: Google LLC
• Purpose: Conversion tracking from Google Ads and remarketing on the Google network
• Cookies installed: _gcl_aw, _gcl_dc
• Privacy Policy: https://policies.google.com/privacy

TikTok Pixel (Marketing)

• Supplier: TikTok Inc. (ByteDance Ltd.)
• Purpose: Conversion Tracking and Ad Optimization on TikTok
• Cookies installed: _ttp, _tt_enable_cookie
• Privacy Policy: https://www.tiktok.com/legal/privacy-policy

All the above services are loaded exclusively after the user's explicit consent via the cookie banner.

5. Consent and preference management

When you first visit the site, a cookie banner with three buttons is displayed:

• Accept all — All cookies are installed (technical + analytics + marketing)
• Reject all — Only technical cookies are installed; non-essential cookies remain disabled
• Customize — You can choose your preferences for each category (Analytics and Statistics, Marketing and Advertising)

Closing the banner with the × is equivalent to choosing Reject all.

Your choice is stored for 6 months. After this period, the banner will be displayed again.

6. How to disable cookies from your browser

In addition to our management panel, you can manage cookies directly from your browser settings:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy and security → Cookies and website data
• Safari: Preferences → Privacy → Manage website data
• Edge: Settings → Cookies and site permissions → Manage and delete cookies

Note: Completely disabling cookies may affect the functioning of some features of the site.

7. Local Storage

In addition to traditional cookies, the site uses the browser's LocalStorage to store certain technical information necessary for operation. LocalStorage is subject to the same cookie consent rules under the ePrivacy Directive.

Information stored through LocalStorage includes:

• if_cookie_consent — Your cookie preferences
• immigrafacile-lang, immigrafacile_lang — The language selected for the site

This data is stored exclusively on your device and are not transmitted to our servers.

8. Changes to the Cookie Policy

We reserve the right to modify this Cookie Policy at any time. The date of the last update is indicated at the top of the page. In the event of substantial changes, the cookie banner will be displayed again to collect new consent.

9. Contacts

For any questions regarding this Cookie Policy or the processing of your data:

• Data Controller: ImmigraFacile — VAT number: 03927490361
• Registered office: Via Canalino 16, 41122 Modena
• E-mail: info@immigrafacile.it
• Telephone: 059 998 0217

You can also lodge a complaint with the competent supervisory authority: Garante per la protezione dei dati personali — www.garanteprivacy.it